China Daily Global Reader Survey

Dear readers, Thank you for participating in our China Daily Reader Feedback Survey. Your feedback will help us improve our content and services. The survey is anonymous and may take about 2 minutes to complete. Your input is greatly appreciated. You have the chance to win gifts from China Daily.

1. Part 1: Reading Habits & General Satisfaction
   Part 1:
   Reading Habits & General Satisfaction

3. 1How often do you read or visit China Daily? (Select one)

   Multiple times a day

   About once a day

   A few times a week

   About once a week

   Less than once a week/Rarely

5. 2Which channels or platforms do you use to access China Daily content? (Select all that apply)

   Direct Channels

   China Daily official website (desktop or mobile)

   China Daily mobile app

   Print version

   Email newsletters

   Social Media

   Facebook

   X (formerly Twitter)

   Instagram

   LinkedIn

   Reddit

   Telegram

   Weibo

   WeChat (Official Accounts, Moments)

   Xiaohongshu

   Zhihu

   Video & Podcast Platforms

   YouTube

   TikTok

   Douyin

   Bilibili

   Spotify

   Apple Podcasts

   Third-Party Platforms

   News aggregator apps/websites (e.g., Google News, Apple News)

   Other (please specify)

   Other (please specify)

7. 3Overall, how satisfied are you with China Daily as a news source? (Select one)

   Very satisfied

   Satisfied

   Neutral

   Dissatisfied

   Very dissatisfied
9. Part 2: Content & Platform Experience
   Part 2: Content & Platform Experience

10. 4Which sections of China Daily do you read most frequently? (Select all that apply)

    China news (national news)

    World news

    Business & economy

    Opinion/Editorial

    Culture/Entertainment

    Travel

    Sports

    Technology/Science

    Multimedia (e.g., videos, podcasts)

12. 5Which content formats do you prefer? (Select all that apply)

    Breaking news updates

    In-depth investigative reports

    Analysis or explanatory articles

    Opinion or commentary pieces

    Interviews (with experts, public figures)

    Videos/Documentaries

    Infographics/Data journalism

    Podcasts

14. 6On which platforms would you like to see more China Daily content? (Select all that apply)

    International Social Media

    Facebook

    X (formerly Twitter)

    Instagram

    LinkedIn

    Reddit

    Telegram

    Chinese Social Media

    Weibo

    WeChat

    Xiaohongshu

    Zhihu

    Short-Video Platforms

    TikTok

    Douyin

    Kuaishou

    Long-Form Video Platforms

    YouTube

    Bilibili

    Podcast Platforms

    Spotify

    Apple Podcasts

    Google Podcasts

    Himalaya

    Other (please specify)

    Other (please specify)
16. Part 3: Influence & Global Perspective
    Part 3: Influence & Global Perspective

17. 7Has China Daily helped you better understand China and its role in international affairs? (Select one)

    Very helpful

    Somewhat helpful

    Not much help

    Not helpful at all

19. 8In which content areas should China Daily strengthen its global influence? (Select all that apply)

    Global political analysis

    China′s economic policies

    Technology and innovation

    Climate and sustainability

    Chinese culture and lifestyle

    Global South issues

21. 9Which media outlets do you see as China Daily′s main international competitors? (Select all that apply)

    BBC

    CNN

    The New York Times

    Reuters

    Financial Times

    AP

    AFP

    Al Jazeera

    Other (please specify)
23. Part 4: Engagement & Future Development
    Part 4: Engagement & Future Development

24. 10Would you recommend China Daily content to others? (Select one)

    Frequently

    Occasionally

    Rarely

    Never

26. 11How would you prefer to interact with China Daily? (Select all that apply)

    Commenting/Liking

    Contributing stories or leads

    Participating in surveys

    Joining online/offline events

    Joining a reader community

28. 12Do you have any other comments or suggestions for the future development of China Daily? (Open-ended)

30. About You
    About You

31. 1Which country or region do you live in? (Open-ended)

33. 2What is your age group? (Select one)

    Under 18

    18–24

    25–34

    35–44

    45–54

    55–64

    65 or above

    Prefer not to say

35. 3Which of the following best describes your occupation? (Select one)

    Student

    Educator (e.g., teacher, professor)

    Media/Journalism professional

    Business professional (corporate/private sector)

    Government or public sector (including non-profit)

    Retired

    Other (please specify)

37. Please leave your email or address to participate in the lucky draw.

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